Companies Mentioned in this Press Release:
Las Vegas, NV - February 3, 2009 - The 17th century English poet John Donne remarked that "no man
is an island." Donne believed strongly in the interconnected nature of us all. Take that global perspective,
fast forward it 400 years, and you begin to get a sense of what is on the minds of Centiva's management
team. At the 2009 Surfaces trade show, Centiva is announcing the global launch of World
Options, its newest commercial flooring collection. World Options incorporates international designs,
influences, and tastes into a comprehensive collection well suited for use anywhere on the globe.
Centiva believes that the trend toward international influences will become more than a trend; it will
be the norm. "We see tremendous growth in a global desire to share ideas, better lifestyles, and transcend
borders," said Thomas Trissl, Centiva's President. "No one country or region has a monopoly
on the best ideas and designs. With World Options we are announcing more than a new collection; it
is an initiative within Centiva to find and incorporate the best the world has to offer into our products."
"Centiva flooring is in use on four continents. Our design process gathers inspiration from all seven,"
remarked Leigh Wright, who works in product design & development with the company. "Our design
and manufacturing process allows us to draw inspiration from architecture, nature, culture, and interior
design … worldwide." This global perspective has put Wright and others on planes around the
world gathering fuel for the launch of this important collection.
World Options incorporates both new and existing Centiva products into a flooring collection that
can indeed be used globally in concert with other internationally inspired décor. "Great ideas transcend
borders and have a timeless quality," explained John Bonney, Centiva's Director of Sales. "Our
sales team, distributor partners, and I can show World Options in any world capital as well as any US
metropolitan city and be assured that we are presenting products that will resonate with fashion forward
specifiers."
"Incorporating global thinking into our products certainly extends to how those products are made,
"said Rhonda Ross, Centiva's Executive Vice President. "A safe and healthy environment is an option
that we can all embrace." Centiva's Green Way initiative is a holistic approach to green stewardship,
production, sustainability and reclamation. [Find out more at www.centiva.com/thegreenway.]
World Options is grouped into 7 color ways to assist flooring specifiers in the review of the collection.
This organization will help them to quickly coordinate the décor items for their projects.
"World Options products will be well suited any where architects & designers, and really anyone
desire an international flavor for their work," said Wright.
"From a business standpoint,World Options quenches the desire for a strong design aesthetic, provides
creative energy, and covers the green aspects that the world community demands," said
Bonney. World Options will be marketed on a global scale. Glimpses of the collection have been
provided to clients in Europe, the Middle East, and the US to rave reviews.
We are eager to show our customers this new product and global approach," remarked Trissl. "We
are not letting news of the economy hinder us with the launch. We have a strong product; we need
only to get the word out." Assisting in that effort is a new integrated marketing campaign that has
been developed for World Options including new ads, web content, Flash videos, sample books, and
collateral materials that include a new 70 page book. [Find out more at www.centiva.com/WO.]
Could an international approach to architecture, design, and space planning become the norm?
Centiva thinks so. World Options is their answer.
Centiva designs its entire luxury vinyl tile flooring products. The Company manufactures its Contour
and Victory series in the US and imports its Event series. Centiva's award winning products are used
in some of the most demanding environments with regard to both style and durability. Its clients are
leaders in retail, healthcare, education, hospitality, corporate, and other commercial areas.
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If you would like more information about this topic, or to schedule an interview with Thomas Trissl,
Rhonda Ross, or John Bonney, please call Amanda Teyeb at 404-846-1112 or email her at
ateyeb@centiva.com.